The new media which is constituted of the infrastructure and technologies is revolutionising the our activities and experiences in relation to the economy and social organisation. It is the essential that has enacted the culture of sharing, underpinning what called ‘collaborative economy’ – “the macro paradigm shift that the 21st century will become renowned for” (Botsman 2013). The level of openness escalates quickly, creating an open society in which political mechanisms become transparent and flexible (Wikipedia, ‘Open Society’). In the contemporary ‘digital democracy’ where individuals are significantly empowered by the networked media. The quote “Knowledge is power” turns out to be extremely relevant in today world, especially the knowledge about media, technology and their potentiality of changing how the society works, as this knowledge would enact people to play a more active and pivotal role in social organisations and government. The “internet of things” is also killing capitalism and setting the foundation for the sharing economy model (Rifkin 2014), literally based on the activity of sharing, swapping, trading, renting products, services and enabling access over ownership (Botsman 2013). This is based on Gauntlett’s idea (2010) of the creativity of making things, that we are making the world of our own as well as investing in it with meanings and positive engagement with the environment. Perfection is not really the matter, it is the individualism and creativity that should be encouraged to share. In relation to the term ‘sharing economy’ or ‘collaborative economy’, the making and sharing process is extended into a higher level of consumerism, including the shared creation and distribution (Wikipedia, ‘Sharing Economy’). Consumers are now able to get what they need from each other instead of always going to large organisations (Morgan 2014), partly thanks to the elimination of middle-man brought by new media and technologies.
Botsman, R 2013, ‘The Sharing Economy Lacks A Shared Definition’, Fast Co.exist, accessed on May 25th 2015, <http://www.fastcoexist.com/3022028/the-sharing-economy-lacks-a-shared-definition>
Morgan, J 2014, ‘Why the collaborative economy is changing everything’, Forbes.com, accessed on May 25th 2015, <http://www.forbes.com/sites/jacobmorgan/2014/10/16/why-the-collaborative-economy-is-changing-everything/>
Gauntlett, D 2010, ‘Making is connecting: Everyday creativity, social capital and digital media’, Theory.org.uk, accessed on May 25th 2015, <https://www.youtube.com/watch?v=nF4OBfVQmCI&feature=channel_page>
Rifkin, J 2014, ‘How the “Internet of Things” is killing capitalism’, TheStreet, accessed on May 25th 2015, <http://moodle.telt.unsw.edu.au/mod/book/view.php?id=596428>
‘Open society’, Wikipediam accessed on May 25th 2015, <http://en.wikipedia.org/wiki/Open_society>
‘Sharing economy’, Wikipedia, accessed on May 25th 2015, <http://en.wikipedia.org/wiki/Sharing_economy>